How I launched my First Product on Product Hunt

Launching your first product is always exciting, isn't ?

I launched my first Info product on Product Hunt today, API For Product Managers.

I was writing this playbook to learn APIs from the past couple of months. The reason behind selecting this topic was, helping non-tech folks learn and understand technology.

Initially, I was thinking that as it is an ebook, I should host this in PDF format. But, I found most people don't like reading PDFs. So, to improve the reading experience, I wanted to do something different.

I invested couple of days finding similar platform at affordable rate. But, no luck ! So, in the meantime I developed a platform to create and host courses/ebooks or any digital good.

I synced the content with notion, protected paid content behind a paywall and added Gumroad as payment solution.

You know what, as an engineer building is not the toughest part in business, it's sales.

As naval say, Learn to Build, Learn to Sell and you will be unstoppable.

The only plan for selling this ebook I had in mind was, share on twitter and product communities and ask folks on twitter/linked to upvote on product hunt. With a lot of uncertainties, I finally launched on 2nd October.

If you are launching on product hunt, here is what you should do :

• Make sure to post at 12:30pm ( IST ) or 12am PST to get full 24hours window to get featured.
• Add catchy gallery images in Product Hunt launch page.
• Add GIPHY image in Product thumbnail.
• Engage with people in product hunt comment section.

👉 How to launch to be #1 on Product Hunt ?

In the first hour, I asked folks in circle to upvote the product ( Based on upvotes, the ranking of product is decided ).

• 1 hour after launch, we got around 15+ upvotes. And, 0 Paid subscribers.
• 2 hour after launch, visible on Product Hunt feature page. 0 paid subscribers.
• 3 hours later, grabbed #1 product of the day badge.

The excitement was so much that, I was hooked to the laptop screen for next 6-7 hours checking upvotes, revenue and replying to queries.

I didn't expect to get such huge response. But, the launch was a massive success considering the time I invested.

And, this has definitely motivated me to launch such product and create a portfolio of small bets.

If you are building an Info product or planning to launch on product hunt, feel free to hit me up on Twitter. I would love to help you in whatever way i can.